The daycare next door already has an app. Yours still sends photos on WhatsApp?
HeroKids is the app that makes parents pick YOUR daycare on the tour — because they see their kid in real time, without you stopping every 10 minutes to send photos.
- ✓Built for in-home daycare
- ✓Personal onboarding included
- ✓Set up in 10 minutes
🎨 Pintando com tinta a dedo
🍎 Comeu fruta · suco · biscoito
Trusted by 50+ Brazilian daycares across MA, FL, NJ, NY and CT
You're not losing clients because you're expensive. You're losing them because you look unprofessional.
Mom is cleaning a house in Newton at 11AM, anxious, asking "how's Lucas?" for the third time. You're on the floor with 8 kids. WhatsApp blowing up. Then she tours the daycare two blocks down — and the lady pulls out her phone with an app. Guess who got the enrollment?
Before HeroKids
- ✕WhatsApp packed with 4 different group chats per family
- ✕Blurry photos lost under 47 messages from your cousin
- ✕Anxious moms asking for a photo every 10 minutes
- ✕You can't work or even play with the kids
- ✕Mom tours the daycare next door, sees their app, signs there
- ✕You're cheap and still look amateur
After HeroKids
- ✓Each family has their own channel, organized by child
- ✓Real-time photo lands in the parent's app in 2 seconds
- ✓Automatic QR check-in with exact timestamp
- ✓Automatic weekly reports every Friday at 5 PM
- ✓Parent opens the app and feels they paid for something professional
- ✓You close the enrollment during the tour by showing the app
6 features that close enrollments on their own
Designed for Brazilian caregivers who want to professionalize their business without becoming tech experts.
Real-time photo updates
Turn anxious parents into your best marketers.
You snap the photo, it lands in the family's app in 2 seconds. The mom who was stressed cleaning a house relaxes, smiles, shows it to her boss. End of the month, she's the one referring you to her friends. Photos are enrollments.
QR Code check-in/out
No more "what time did you pick him up?"
Parents scan the QR Code at the door, automatic record with exact timestamp. Total transparency — everything logged in the app. Safety that American parents demand and Brazilian parents respect.
Direct parent ↔ caregiver chat
No WhatsApp, no five group chats.
Each family has their own private channel with you. Photos, videos, voice notes, messages — all organized by child. You open the app, reply in 30 seconds, never lose a message under 47 others from your cousin.
Meals, naps, meds tracking
The professionalism that justifies premium pricing.
You log "fruit snack at 10AM", "1h20 nap", "Tylenol 5ml". The parent opens the app at the end of the day and feels they paid for something professional — not "a sitter watching my kid at her house."
Automatic weekly reports
Parents feel valued. You didn't lift a finger.
Every Friday at 5 PM, each family gets a recap with photos, milestones, and what their child learned. Mom prints it and shows her husband. You just locked in 2-year loyalty without doing anything new.
Emergency alerts
One tap. Every family notified.
Kid fell, allergy reaction, snow day closure — one tap sends an alert to every family at once. SMS + push + email. You don't need to make 8 phone calls with shaking hands.
Setup in 3 steps. No headaches.
You don't need to be tech-savvy. We walk you through a personal onboarding call.
1. Set up in 10 minutes
Create the account, add the kids, upload your logo. Everything in Portuguese, with a video guiding each step.
2. Invite families
Send a WhatsApp link. Each parent downloads their app in 2 minutes. English or Portuguese, auto-detected.
3. Start posting
First real-time photo, first QR check-in, first weekly report. The magic starts today.
A plan that pays for itself with one new enrollment.
A solid Brazilian caregiver charges $770 per month per child. ONE new enrollment is $9,240 a year. Do the math.
Do the math: one new enrollment pays for HeroKids for 15 months. Even on the top tier ($149/month = $1,788/year), one new enrollment ($9,240/year) is a 5× return. And you won't land just one — you'll land three, four, five.
Starter
For the caregiver just getting started
Everything you need to look professional from day one.
- Up to 5 children
- Unlimited real-time photos
- Parent ↔ caregiver chat
- QR Code check-in
- Automatic weekly reports
Pro
For the growing in-home daycare
What most caregivers pick. Everything in Starter + features that close enrollments on their own.
- Up to 15 children
- Everything in Starter
- Meals/naps/meds tracking
- Emergency alerts
- Unlimited guardian invites
- Multi-family organization
- Bilingual support (PT/EN)
Max
For the established daycare ready to scale
For caregivers past 15 children who want their own branding.
- Up to 30 children
- Everything in Pro
- Custom branding (your logo)
- Custom reports
- 1-on-1 onboarding
- Priority support
- Unlimited photo backup
12-month minimum term with automatic renewal. 30-day cancellation notice by email. No exit fee at the end of the cycle.
Caregivers who closed more enrollments with HeroKids
“I lost 2 enrollments in 2026 because the parent said the other caregiver had an app. After I got HeroKids, I closed 4 new ones in 3 months. The app sold for me.”
“My parents were asking for photos all day. I couldn't work. Now they open the app and stop messaging me. I'm back to actually playing with the kids.”
“I thought it'd be hard because I'm not tech-savvy. Took me 15 minutes. The parents loved it. A new client told me: 'I picked you because of the app.'”
Everything you want to know
If your question isn't here, send it our way — we reply in Portuguese, with real humans.
Your competition is reading this page RIGHT NOW.
The question isn't whether Brazilian daycares will have an app. It's who gets there first in your neighborhood. Every month you wait, an anxious mom is signing with the one who got there before you.
- ✓No credit card
- ✓Setup in 10 min
- ✓Support in Portuguese